About Ophelia McDonald

I am an Art Director with over seven years of experience in visual storyelling and brand strategy. After earning a degree in Marketing from Auburn University, I built my career across agency, in-house and freelance work, directing photoshoots, campaigns and brand systems for clients ranging from national nonprofits to independent founders.

I currently serves as Digital Media Manager and Designer at Alabama State University, leading integrated marketing and design. I previously served as Art Director at Rare Necessity Digital Agency, where I led creative across more than 40 campaigns across digital, social, retail and experiential.

Zones of Genius:

• Art Direction

• Digital Design

• Branding

• Copywriting

• Concepting